Key responsibilities

• Develop promotion, branding and BTL event activity strategies according to area needs and brand/company guidelines, including event concepts, activity flow, and key communication for each activity
• Conduct end-to-end event coordination: from preparation, budget approval, logistics planning, to field execution
• Oversee promotion activity execution to ensure compliance with timeline, SOP, and established KPIs
• Ensure equipment, promotion materials, and event requirements are available, suitable, and delivered to the correct location on time
• Coordinate with internal area teams, distributors, vendors, and other partners at locations for smooth program implementation
• Prepare detailed activity reports with complete photo/video documentation, achievement results, and evaluation of promotion activity outcomes with recommendations for future improvements
• Manage promotion budget effectively and ensure usage aligns with planning
• Maintain good relationships with area stakeholders such as outlets, communities, or partners related to promotion activities

About you

• Minimum S1 education, preferably from Marketing, Communication, Management, or related fields
• Minimum 3 years experience in Promotion/Marketing BTL including event planning, event concept creation, preparation and execution coordination, event/program execution, detailed reporting with complete documentation, and sales promotion
• Experience from FMCG industry preferred
• Ability to analyse event data and prepare reports
• Accustomed to working with targets and managing multiple events simultaneously
• Strong coordination skills, especially with vendors, external partners, and internal teams
• Basic knowledge of digital marketing is a plus
• Problem-solving skills and quick response in handling field situations
• Able to work mobile, both individually and in teams
• Proficient in MS Office
• Must have driving license (SIM A) and CBU
• Willing to travel for official duties to various areas
• Domicile according to assigned area